literally the only thing you need to do to get good at promoting your work

banquet theory

is think about other people, the people who would read it. And communicate with them in terms of what your book will give them.

That’s honestly all there is to it!

I mean, yes, there’s more to be said about how to do that, how to think about it, how to put your revelations into practice. We’re going to examine the various (and very interesting, to me) smo…