do everything in a way that is fun

a recipe for promoting your work

OK, enough pussyfooting! I promised you a framework for promoting your work, and a framework you shall have.

Here it is:

use case + audience + method X do everything in a way that is fun

Use Case

Basically: Why are people going to read your book? What is its purpose?

If you’ve never given much thought to this concept before, you might say something like “T…