do everything in a way that is fun
a recipe for promoting your work
OK, enough pussyfooting! I promised you a framework for promoting your work, and a framework you shall have.
Here it is:
use case + audience + method X do everything in a way that is fun
Use Case
Basically: Why are people going to read your book? What is its purpose?
If you’ve never given much thought to this concept before, you might say something like “T…
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